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Free Seller Resource
The SOLD Playbook
Your home-selling to-do list
A clear, practical guide for Northville, Novi, South Lyon, Brighton, Green Oak, and Metro Detroit homeowners who want to prepare, price, and sell with more confidence.
Why This Guide Exists
Most sellers do not need more noise.They need a clear order of operations.
The SOLD Playbook walks you through what matters before your home goes live. It is built around the same questions Jeff Duneske covers with sellers before they decide whether to move forward.
Preparation
Know what to fix, what to skip, and where small improvements can create a stronger first impression without over-spending.
Pricing
Understand how list price, buyer demand, recent sales, and active competition work together in the first days on market.
Strategy
See how timing, presentation, marketing, negotiation, and net proceeds fit together before you decide.
What You Will Learn
A calmer way to think about selling your home.
A strong sale is usually decided early, well before the sign goes in the yard. The right plan helps you avoid unnecessary work, protect your leverage, and make decisions from facts instead of pressure.
Which updates are worth considering. The guide helps you separate useful preparation from projects that may not return enough value.
How pricing affects your leverage. Buyers respond to position, not just price. The first week matters most because that is usually when attention is highest.
What buyers notice online. Photos, remarks, room flow, showing access, and feature emphasis all shape how buyers judge your home before they visit.
How to think about your net result. Sale price is only one number. The better question is what you keep after costs, concessions, timing, and negotiation.
Local Seller Perspective
Neighborhood details matter as much as market trends.
Condition, updates, school assignment, lot position, and neighborhood reputation can create meaningful value differences from one street to the next.
Buyer expectations can shift by township, price point, acreage, lake access, and nearby competing inventory.
About the Author
Written from real listing experience, not theory.
Jeff Duneske has served Metro Detroit buyers and sellers since 2000, with more than 1,300 career transactions. He ranks among the top 1% of Michigan agents and is based at Keller Williams Advantage in downtown Northville.
1,300+
Career transactions across Northville, Novi, South Lyon, Brighton, Green Oak, and surrounding Metro Detroit communities.
Top 1%
Michigan agent with a calm, consultative approach built around strategy, preparation, and seller confidence.
Since 2000
Twenty-six years of local experience, guiding clients through Metro Detroit's changing market conditions.
Instant Download
Get Your Copy of The SOLD Playbook
Download the guide and use it at your own pace. If you want to talk through how it applies to your home, Jeff can help you compare your options with no obligation.
Seller Questions
Common questions before downloading the guide.
Who is The SOLD Playbook for?
It is for homeowners who are thinking about selling in Northville, Novi, South Lyon, Brighton, Green Oak, or the surrounding Metro Detroit area. It is especially useful if you want to understand preparation, pricing, marketing, and next steps before speaking with an agent.
Do I need to be ready to sell right now?
No. The guide is designed for homeowners at the early planning stage. You may be selling soon, selling next year, or simply trying to understand what a smart process looks like.
Will Jeff pressure me to list my home?
No. Jeff's role is to give you the information you need to make a confident decision. If selling does not make sense yet, he will tell you that too.
Can Jeff help me understand my home's current value?
Yes. Jeff can prepare a market analysis and estimated net proceeds based on your specific home, recent comparable sales, current competition, and buyer demand in your local market.
No Pressure. Just Clarity.
Want to talk through your selling options?
A short conversation can help you understand timing, value, preparation, and what you would likely keep after closing costs.
Get Clarity Before You Decide
