Why 50% of Homes Are Selling for Under Asking and How To Avoid It

Is It Time to Rethink Your Home Selling Strategy in Today’s Real Estate Market?
If your selling strategy still assumes you will get multiple offers over asking price, it is officially time for a reset. That frenzied seller’s market is behind us, and the numbers prove it.
From Frenzy to Normal in the Housing Market
According to the latest data from Cotality, nearly 50 percent of homes for sale are selling below the asking price in 2025.
But that is not necessarily bad news. It is actually a return to a healthier and more sustainable real estate market. The rapid price growth of the last few years was never going to last forever.
Here is what the housing market trends show:
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In 2018 and 2019 about 50 to 55 percent of homes sold under asking. This was considered normal.
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In 2021 and 2022 only 25 percent sold under asking thanks to record low mortgage rates and intense buyer demand.
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In 2025 about 50 percent of homes are selling under asking, which is much closer to the long term norm.
This reset means sellers must adjust expectations and adapt their home pricing strategies.
Why Pricing Strategy Matters More Than Ever
During the peak of the seller’s market, you could overprice your house and still attract multiple offers. Today’s market is different. Buyers now have:
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More homes to choose from
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Tighter budgets due to higher interest rates
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Less urgency to make aggressive offers
Your first two weeks on the market are critical. That is when the most serious buyers are watching new listings in places like Northville, Novi, South Lyon, and Metro Detroit. If your home is overpriced during this window, it risks going stale, which can cause longer days on market and lower offers later.
The Winning Formula for Selling Your Home in 2025
Homeowners who adapt to today’s market are still seeing strong results. Here is how to position your home to sell at or above asking price:
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Prepare your home for sale – Handle important repairs, update curb appeal, and make sure it shows well.
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Price strategically from day one – Do not rely on active listings. Instead, base your asking price on recent home sales data in your neighborhood.
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Stay flexible in negotiations – Buyers may request concessions on repairs, closing costs, or terms. A little flexibility can help you secure the deal.
The good news is that while 50 percent of homes are selling under asking, the other half are selling at or above list price. The difference comes down to pricing, preparation, and working with the right Realtor.
Bottom Line for Metro Detroit Home Sellers
Today’s real estate market is not bad. It is simply back to normal. If you want to avoid unnecessary price cuts, longer time on market, and lower offers, you need a local real estate expert who knows how to position your home correctly in the first crucial weeks.
📌 Thinking about selling your home in Metro Detroit, Northville, Novi, or South Lyon?
Let’s talk about what buyers in your neighborhood are paying right now. I will provide a professional market analysis so you can list with confidence.
👉 Want to know what your house would sell for in today’s market? Click here to request your free home value report.
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