Don’t Throw a Hail Mary If You Plan to Sell This Spring

Don’t Throw a Hail Mary If You Plan to Sell This Spring

Spring is the most talked-about season in real estate.
And that is exactly why so many sellers make the same mistake.

They wait.

They watch.

They see what everyone else does.

By the time they list, the market is crowded, competition is high, and leverage is gone.

That is the real Hail Mary.

The Mistake Sellers Are About to Make

Many homeowners assume spring automatically equals top dollar.
The truth is more nuanced.

When everyone lists at the same time:

• Buyers have more choices

• Competition increases

• Pricing power softens

• Small details matter more

Waiting until the market feels “safe” often means giving up the advantage you were hoping for.

The Real Leverage Window Is Earlier Than You Think

The strongest sellers are not reactive.
They are prepared.

Lower competition.
More buyer attention.
More control over pricing and terms.

This leverage shows up before the spring rush, not during it.

Think about football.
The best teams build their lead early.
They do not wait to see how the second half goes.

What We Tell Sellers Every Year

If you want maximum momentum, you want it when you have leverage.

Not later.
Now.

That does not mean rushing to list.
It means preparing with intention and clarity, so when the time is right, you are positioned to win.

Why I Created The SOLD Playbook

Selling a home does not need to feel overwhelming.
But it does need a plan.

The SOLD Playbook is a straightforward guide I put together to help homeowners understand:

• What preparation actually matters and what does not

• How pricing works in today’s market

• How to position a home before competition increases

It is not about pressure.
It is about clarity.

If You Are Thinking About Selling This Spring

Even if selling is months away, having a game plan early changes everything.

Game plan early.
Win before the chaos.

If you want to understand the strategy top sellers use before the market gets crowded, you can download The SOLD Playbook and review it at your own pace. Your download is here for you: https://duneske.com/thesoldplaybook

And if you want to talk through how this applies to your specific situation, I am always happy to help.

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Local Market Insight

This update reflects what I am seeing across Northville, Novi, South Lyon, and Plymouth. Real estate decisions are local, and small details often make a big difference. If you would like to talk through how this applies to your situation, I am always happy to help.